Herman Miller Twin Cities SAYL Launch
March 10, 2011
Herman Miller unveiled their new SAYL chair on January 25 at the historic Ritz Theater. The event was an innovative introduction of the chair to the Twin Cities. Appetizers provided by the NE Social Club and a fresh coat of paint on the stage: the Ritz Theater was the perfect setting for a night themed “Live Unframed.”
We were ushered to our seats and welcomed by Herman Miller’s Robin Mooney and Mark Stuhlmueller. Bret Recor of fuseproject Skyped in from San Fransisco. We learned from him that the fuseproject team drew inspiration from the Golden Gate Bridge when designing the SAYL chair. They employed the concept of unframed support like the design of the suspension bridge – you can see the resemblance with the Y-Tower support at the back of the chair and the 3D intelligent suspension material.
Keeping with the Live Unframed theme of the night, the Ballet of the Dolls took to the stage: five dancers with five SAYL chairs. They slid on the chairs across the stage, spun the chairs around and really entertained us! After the dance performance, we all had a chance to sit in a variety of SAYL chairs.
Be sure to check out the video that Permanent Art and Design Studio put together for us. I think you can really get a feel for the evening – and the SAYL chair!
We have samples in our Showroom. Stop in or make an appointment betterwaystowork@intereum.com: Sitting is Believing!
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Filed in Herman Miller
Tags: Ballet of the Dolls, Bret Recor, Furniture, fusepoject, Herman Miller, Intereum, Live Unframed, NE Social Club, Permanent Art and Design Studio, Ritz Theater, SAYL, SAYL CHair




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