Behind the Scenes: IIDA’s Fusion+Fashion 2014

Friday October 3rd marked IIDA Northland‘s 9th annual fashion charity event Fusion+Fashion! This year’s Fusion+Fashion event proved to be a huge success complete with lavish costumes, intricate hairstyles and wonderful celebrity judges. The theme this year was Get Amplified!, where teams created a runway fashion look based on musical venues across the globe. Venues included First Avenue in Minneapolis, the Sydney Opera House in Sydney, Australia, Intereum’s Le Theatre Antique D’Orange in Orange, France and many more.

Screen Shot 2014-10-10 at 10.31.04 AM

The IIDA Northland Chapter‘s mission is to promote and enhance the Interior Design industry and profession. Through communal professional development activities, the IIDA Northland Chapter works to serve the community and give to those involved in Interior Design. Thus, the Fusion+Fashion event provided the perfect opportunity to showcase the IIDA Northland Chapter while giving back to the community. From the Fusion+Fashion event 30% of proceeds were distributed into the Education Fund. This fund assists professional development of IIDA members within the Northland Chapter region to open opportunity, deepen involvement within the design community, and grow as an Interior Design professional.

Based on the Get Amplifed! theme, our Intereum team put their heads together to create a beautiful look drawing inspiration from Le Theatre Antique D’Orange‘s tiered seating, the metal truss running above the stage, the grandeur stage and the stunning operatic character that could be seen performing in such a venue. From top to bottom Le Theatre Antique D’Orange was portrayed using Herman Miller laminate, Maharam textile, silk, lace, and wood.

Screen Shot 2014-10-09 at 12.25.01 PM Screen Shot 2014-10-09 at 12.27.59 PM

For the model (myself) and our wonderful hair and makeup artist Heather Walling, the preparation for Fusion+Fashion started at 11 a.m. sharp. We began working on the makeup that would not only capture the audience, but would enhance the theme surrounding Le Theatre Antique D’Orange. With sharp reds, sparkling silvers, bold eyelashes and baby doll lips, the look came together seamlessly to create the operatic figure we envisioned. After finishing makeup, we faced a bigger challenge: the big operatic hair. Luckily with a few bobby pins (only about 90), two decorative pumpkins, and my long hair, the look came together. Heather enhanced the look with intricate braids, red hair spray and the decorative silver truss.

Screen Shot 2014-10-09 at 12.28.29 PM

Screen Shot 2014-10-09 at 12.39.29 PM

Screen Shot 2014-10-09 at 4.16.14 PM

After hair and makeup, we arrived at Orchestra Hall, which provided an incredible venue with high ceilings and angled acoustics for the perfect sound. In the atrium prior to the runway show, Intereum and Herman Miller hosted a wonderful prelude party complete with tasty hors d’oeuvres, a photographer, drinks and music.

Screen Shot 2014-10-09 at 12.26.55 PM Screen Shot 2014-10-09 at 12.27.21 PM Screen Shot 2014-10-09 at 12.27.33 PMScreen Shot 2014-10-09 at 12.27.09 PM

With final touches done, the costume fit snug and a successful interview complete, it was time to hit the runway. Sleek Seeyond Select walls (provided by Intereum) lined the edges of the stage as I entered the runway, concealing me from an eager audience. Cheers from the Intereum team were easily decipherable as I walked the runway under the bright lights of the Orchestra Hall.  The pictures of each of the beautiful models walking the runway, getting ready behind the scenes and posing on stage can be seen here: Fusion+Fashion pictures 2014.

Screen Shot 2014-10-12 at 6.45.51 PM

Screen Shot 2014-10-09 at 12.25.18 PM

Thank you to the IIDA Northland Chapter for putting on such a wonderful event! And most importantly, thank you to the amazing Intereum team who spent weeks putting this amazing look together – you are all so talented and wonderful! It truly was a night to remember.

Don’t forget to check out other blogs by Intereum, the Intereum Facebook and Twitter pages!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s