Herman Miller’s Small and Medium Business (SMB) team from Minneapolis collaborated with Intereum, Entrepreneurs’ Organization of Minnesota, and StepStoneGroup to rock the house with an informative and fun evening branded ‘The POWEROFFICE Event’.
What does the future hold in store for us regarding our web presence and web design, and how do we get there? That’s exactly what we all sat tight to hear.
Opening up the evening for us was RJ Stelter (@RJStelter) and Anna Olson (@AnnaOlson20) with Herman Miller SMB. They provided our audience with an overview to Herman Miller, Thrive, and the benefits of the Small and Medium Business program.
Moving along into the core of the evening, StepStoneGroup took the floor, which was composed of Kevin (President), Paul (Sr. Web Developer), Alex (Graphic Designer), and Stephen (SEO Guru), by providing us with a tech overview that was informative and easy to absorb without feeling lost on this dense topic.
We all know how websites look and function for the most part but it’s not often we go back in time to pull up what Yahoo’s site from 1995 was like now do we. Taking the walk down the path of where web has been to where it is now (and going) was very intriguing. Web 1.0 was your basic, table layout page that had little to next and ran on a dial-up modem (insert old dial-up modem sound here).
Web 2.0 took a migration to more dynamic content and interactivity with the use of more flash and social capabilities. Biggest trends that have come from this phase of Web 2.0 are still commonly used today: Top navigation, rotating banner images, and website footers which serve as the toolbox for the bottom site. Overall, content is the frame and the design is frameless.
Shifting to today and turning the page for a glimpse into where the future trends lie, web design is being categorized as needing to have “responsive design.” Broken down, this means that there needs to be UX elements (one environment for all technology platforms: mobile, desktop, etc). Becoming more popular is the one page, one element look with full screen graphics for a clean layout. It’s best to keep in mind that your web presence should be compatible on mobile technology. Why? Because research indicates that by 2014, 15% of commerce will be done on mobile devices. And think of all of the searching and information we pull from these gadgets!
Digital real estate is paramount this day in age and over the last three years there has been a dramatic shift in web design. Always a good rule of thumb is to remember that content is king, your copy and text is still very important as the makeup of your digital real estate.
A big thanks to our attendees, sponsors, speakers and helpers! If you attended this event, we’d love to hear what you took away from the evening, simply message us @Intereum.